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65 percent of the population attending the movies

Photo caption: The Warner Brothers 1937 feature, Call It a Day, starred Walter Wolf King and Olivia de Haviland. Here a technician takes a measurement before the camera rolls.

Source: Wisconsin Center for Film and Theatre Research

According to the fifth edition of “A Short History of the Movies,” in 1938 there were 80 million movie admissions every week, about 65 percent of the population of the U.S.