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Canadian immigration and filmmaking

One of the first uses of film in advertising took place in Toronto, when the Massey-Harris Company commissioned the Edison Company to produce films promoting its products.

In December, John Schuberg, a Canadian film pioneer, filled an empty Vancouver store with patrons eager to see their first film.  He toured the Canadian countryside, showing films in a “black tent theater.

The Canadian government and railroad interests wanted to encourage immigration and speed up the settlement process throughout the nation’s vast midsection.  They used the new medium of film.  The Canadian Pacific Railroad hired the Urban Company of Britain to produce a series of films encouraging immigration.  Over the next few decades, they sponsored or produced movies depicting the beauty of Canada, her great natural resources and the economic opportunity of settling the Canada heartland.