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Color programs available to an estimated 75 percent of American households

A studio in Radio City was devoted entirely to color programming.  The Colonial Theatre was leased and remodeled as a studio for major color productions at a cost of nearly $1.5 million.

IA members on the job received extensive training in color techniques - everyone from property men to engineers.

The problem was getting manufacturers to produce color TV sets, retailers to sell the new sets instead of existing black-and-white models, and servicemen trained to repair the sets.

The public was largely unaware of color TV in its early days. A research study showed that three years after color was introduced, only one person in four had ever seen a color program. RCA and NBC undertook a massive publicity campaign, first in Milwaukee and later throughout the country, to bring color television into the public’s consciousness.  The concept of “prime time” was born, with the color broadcast schedule aligned with the time when public viewing was highest.