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Film bans on illicit sex, brutality, or attractive immorality

Photo caption: IA technicians like those on this set worked hard to meet the growing demands of television.

The Hollywood Production Code, which many long-time Alliance members remember well, was enforced through the Motion Picture Producers and Distributors of America (MPPDA).  The MPPDA was commonly called the Hays Office after its president, Will H. Hays, President Warren G. Harding’s former campaign manager and postmaster general of the U. S.

In 1945, the MPPDA became the Motion Picture Association of America (MPAA).  The MPAA was headed by Eric Johnston from 1945 to 1966, when Jack Valenti became its current president.

The Production Code’s rulings mandated that the movies were to avoid excessive brutality, any kind of sexual promiscuity, or making illegal or immoral life attractive to viewers.